Google Ads for AI agents.
Adjar is the Google Ads control layer for AI agents. Your account becomes plain-text config agents work with through the adjar CLI — the agent drafts the change, you review the diff, Adjar applies it safely, and the next report starts the next round.
Who runs their ads with Adjar.
A growth team of one, an agency book of clients, a company-wide AI push — the same review-and-apply workflow.
Run paid search as a team of one
Own every campaign alongside the rest of growth? Put your coding agent to work: daily reports land next to the config, the agent spots waste and drafts the fix, you review the diff. Tuning that took days ships in minutes.
- Ship campaign changes as reviewable diffs, not console clicks
- The agent reads daily reports and proposes fixes itself
- Every change has an author, a review, and a way back
| Campaign | CTR | Cost | Conv. |
|---|---|---|---|
| DB Change Mgmt | 3.16% | $69.92 | 2 |
| DB Change Mgmt · JP | 1.94% | $5.76 | 0 |
| DB Access Control | 1.81% | $73.84 | 1 |
The JIT access group is catching CyberArk support queries — adding an ad-group negative:
+ [[campaigns.ad_groups.negative_keywords]]
+ text = "cyberark"
+ match_type = "BROAD"Your whole ad account, as config your AI can drive.
Adjar represents your entire account — campaigns, keywords, creatives, conversions — as plain-text, version-controlled config an AI can read and reason about. Point your coding agent at it; Adjar turns its edits into a reviewable plan and applies them safely.
# account root — composes the restplatform = "google"imports = [ "google/assets.toml", "google/conversions.toml", "google/campaigns/*.toml",][account]id = "7272244390"sitelinks = [ "sl-pricing", "sl-data-masking" ]callouts = [ "co-5min-install", "co-downloads" ]~/ads $ agent "pause keywords under 2x ROAS in JIT access, then scale EMEA 20%"
● Read campaigns.toml
● Edited campaigns.toml
3 keywords status ENABLED → "PAUSED"
1 campaign daily_budget_usd 200 → 240
Run `adjar plan` to review the diff before anything goes live.Managing paid search shouldn't mean a thousand clicks.
More platforms coming.